I design products, with the sole aim of creating seamless, and cohesive experiences. From leading design at early startups to shaping vision within established product teams, I’ve spent 6+ years turning early ideas into impactful, scalable products. Currently, I design at the intersection of AI, data, finance, and security.
Driving the redesign of Catapult's legacy video analysis, sports broadcasting, and athlete monitoring tools, serving a global user base of 4,600+ elite sports teams with focus on sport video analysis
Adopting an AI-enabled approach to scouting to help companies identify suitable partners for diverse campaigns, clusters of ideas and requirements, ultimately saving time, and resources. The outcome led to a reduction in traditional form of scouting and channeling their productivity to achieve faster results.
I transformed data pipeline observability from a command-line utility into the user-friendly Patch web application. My design focused on improving usability around sources, datasets, and connections, specifically to create a shared, non-technical view of pipeline performance that aligns engineering, product management, and sales teams.
A full redesign deployed across sign-up, dashboard, and core Knowledge Engine. Unified design system and flexible layout for source panel and Decisional AI assistant; a new financial analyst at the speed of AI
Designed one cohesive experience across web and mobile to solving multiple theft related problems in the logistics ecosystem. Detect anomalies, prevent identity fraud, and ensure shipments are handled by trusted partners - before issues arise.
For recreational players aspiring to go pro, everyday activities like training sessions, fitness runs, and local matches generate valuable data that too often goes unused. This creates a gap in translating effort into measurable performance.
Examined user experience challenges in the stock purchasing flow on Capital.com's trading platform. Through a comprehensive multi-phase research approach, we identified key usability issues and user behavior patterns that impact the trading experience from discovery to transaction completion and led to a redesign.
